Col's Construction Blog
About Me
Col's Construction Blog

Hello! Welcome to my blog. My name is Col. I live in Perth and I have a passion for construction. I am pretty useless when it comes to construction work so I tend to leave it to the experts. However, I find that there is nothing more pleasing than seeing a team of construction workers complete a job. Over the years, I have hired many different types of construction worker and they have all taken the time to chat with me. During these conversations, I have learnt so pretty interesting things which I will be exploring on this blog. Enjoy!

Col's Construction Blog

4 Tips For Attracting Millennial Builders To Your Construction Firm

Ethan Burton

The construction industry in Australia is facing a skilled labour deficit because a majority of the builders are approaching the age of retirement. Construction firms need to recruit more millennial builders to combat the challenge. However, industry research shows that there are deep-rooted misconceptions regarding what aspiring millennial builders want to achieve in the field. For instance, fewer millennial builders are going into the construction industry. Therefore,  startup construction firms should make it a priority to attract millennial employees. This article highlights effective strategies that startup construction companies can utilise to draw millennial builders.  

Commit to New Technology -- Millennials have grown up with technology, which makes the group technologically savvy compared to the baby boomer generation. The exposure makes millennials to accept and adopt new technology readily. Therefore, you need to present your construction firm as technologically-oriented to appeal to aspiring millennial builders. For instance, digital measuring tools that are found in smartphone applications can accurately locate and measure angles and depths, which eliminate the need for manual measurement devices. Additionally, millennials enjoy teaching older workers how to use new technology which can transform your startup company's operational efficiency.

Relevant Community Initiatives -- Aspiring millennial builders enjoy philanthropic and community initiatives that are related to building and construction. Millennials consider such undertakings to be motivating since the tasks instil a sense of purpose, belonging and community partnership. Initiatives such as Habitat for Humanity Australia offer partnering opportunities that can make your company stand out from the rest of the competition during recruiting efforts. For example, the chance to take part in building homes and change the lives of the homeless is a significant draw for millennials.

Showcase Works on Social Media – Like most millennials, the Generation Y construction workers spend a significant amount of their time on social media platforms. Therefore, it is a good idea to post projects online. The social media platforms enable potential millennial builders to find prospective employers with ease. For instance, if your startup construction firm specialises in energy-efficient houses, take videos and pictures of works in progress and any new technology you are using. Doing so shows that your company is open to the collaborative features of social media services, which is a big attraction to millennial builders.

Address Safety Concerns -- Compared to older generations, millennials place a high value on safety in the workplace. It can be attributed to the fact that Generation Y has grown up in environments of intense child protection. Consequently, aspiring millennial builders will only join construction firms that prioritise safety. Therefore, make sure that your construction business has robust workplace safety programs that guarantee a safe working environment.